Community banks and credit unions have higher customer and member engagement than national banks do, according to a survey from Gallup.
However, the survey also found customers still go to bigger banks when they have significant financial business.
Here are three things customers told Gallup about their relationships with community banks and credit unions.
Community banks, credit unions excel at engagement
Local banks and credit unions have worked very hard and successfully to help customers and members feel that they are valued and are getting personal attention. Gallup found that customers see small banks as part of the community which builds a sense of group identity and pride among customers and members.
Gallup defines engagement as the emotional connection between a business and its customers... Read More